Many ignore the step of creating a CPA firm brand. And it shows. There’s no differentiation between them and the competition, so why should a prospect choose them?
First, you’ll need a unique position in the marketplace, a very important first step. Chances are the one you think you have isn’t it.
Then we’ll need to uncover your true brand personality.
Finally, let’s determine what’s best for you: just a new website or do we also refine your logo and tagline? Should we add print? What about social media?
It’s an exciting process to go through – and you can expect quite a few epiphanies along the way.
Published articles related to branding:
Is Branding Just for Large Accounting Firms?, CPA Practice Advisor – What is branding, really? It is often misunderstood and associated with huge dollar investments – or it is thought to be simply redesigning a firm’s logo or meant for only large accounting firms. None of this is correct.
Building Your CPA Firm’s Brand, CPA Practice Management Forum – This article will define branding, review the branding process, and provide specific examples.
Communicating Your Brand Internally, MarkeTrends – A critical component of developing and promoting your firm’s brand is your internal audience, your partners and staff. As David Maister said in an interview, “Your brand is not what you claim. Your brand is what you enforce.” Therefore, your firm brand is not what you would like to be but what you are, what your partners and staff can “live and breathe.”
