At our suggestion, they agreed to provide their clients with a written guarantee. Why not? No one else dared to, but in fact, they guaranteed all their work.

The tagline, “A Measurable Difference” communicates this positioning and is illustrated in the logo as well as the cover of the brochure. Additionally, the seven ways Brown Smith Wallace makes a measurable difference to clients are outlined in the brochure and website. The new brand was launched in 2003, and in 2006, Brown Smith Wallace was named the fastest growing firm in the Midwest (41% in 2005 and 16%) per Practical Accountant.