Moore Colson’s tagline, “energy. insight. growth.” describes the firm as well as what clients can expect from working with them. “Let Moore Colson point you in the right direction” is the theme of the brochures; the graphics illustrate the theme. Subsequent to the brand development Moore Colson became a Top 25 Atlanta CPA firm.

This initiative won two AAM-MAA awards in 2001 from the Association for Accounting Marketing: Corporate Identity Package and Logo Redesign for firms under 75 professionals.