CBM, a full-service CPA and advisory firm, launched a new firm brand in conjunction with the firm’s 90th anniversary. Our research showed that CBM’s forte is in client relationships: looking out for the clients’ best interests and most committed to their success. Here, it’s all about the client, hence the tagline.
The new brand includes a two-color, blue and gray logo that symbolizes being surrounded by the financial wisdom CBM offers and the safety that each client can feel when relying on their advice. The simplicity and clean design of the logo as well as the six brochures, pocket folder and website show that CBM is forward-thinking and, although 90 years old, still focused on the future of their clients.
This initiative won an AAM-MAA award in 2012 from the Association for Accounting Marketing: Brochures for firms with under 75 professionals.