Jameson & Co. presented us with an unusual challenge: their business model of dealing with the complex details of government grants and contracts for their clients had to be explained on their website, quickly, easily and concisely. Their clients are inventors and creators, looking for a cure for cancer, inventing a new satellite for NASA, discovering new DNA patterns…but they were right-brained, painted with a broad brush—and did not take well to minutia. It was even difficult for us to understand! But in the end, the tagline, “Government Grants and Contracts Made Simple” was exactly what we accomplished.