Actually, it’s not a concept, it’s a reality: when you write a blog, an eBook, an eNewsletter or whitepaper, or when you create a podcast, you’re marketing your firm to prospects.

And when they see these examples in addition to submissions on LinkedIn, YouTube, Facebook or Twitter, not only have you gotten their attention – you’ve also secured your position as the expert on any particular subject. That’s Inbound Marketing. Here’s an article I wrote on the subject.

As a HubSpot Certified Partner, Capstone Marketing can help you attract, engage, and delight new clients using the HubSpot Inbound Marketing Methodology:


content marketing for accountants

Capstone Marketing’s content marketing services include:

  • Campaign analysis and reports
  • Email marketing
  • Landing pages
  • Database development consulting and assistance
  • Inbound marketing campaigns for lead generation
  • HubSpot consulting
  • Search engine optimization
  • Social media campaigns
  • Social media setup
  • Website design and refresh
  • Writing: articles, blog posts, eBooks, whitepapers, websites


Jean Caragher’s HubSpot Certifications include:

Inbound Marketing

Digital Marketing

HubSpot Sales Software

HubSpot Marketing Software