The Mashburn CPA branding initiative began with research, including surveys of their clients, referral sources and employees as well as a competitive analysis. Our research clearly defined their clients’ and referral sources’ experiences working with the firm and their employees’ attitudes about the services that they deliver.
The new brand focuses on what Mashburn CPA delivers: Small Firm. Big Impact. Working with Mashburn CPA delivers all the benefits of a smaller firm with all the results business owners need.
Indeed, here are just a few client comments: Mashburn makes us “feel respected.” Mashburn “understands our work and goals and helps us achieve them.” Mashburn “values our relationship and is invested in our success.” Mashburn gives me “confidence in what my company is doing. Whether it’s good or bad I feel confident the numbers are accurate and real.” Mashburn “is the best firm I have ever had.” Talk about a big impact!
The new brand includes a bold, four-color logo, which illustrates the firm’s tagline. Along with the firm website a set of communications materials were created including letterhead, business cards, note cards, and social media images.