Novinger, Ball & Zivi is a local CPA firm in Knoxville, TN, formed in 1977. The firm was looking to set the stage for future growth and called Capstone Marketing for assistance. Using our time-tested client, referral source, and internal branding surveys, and a competitive analysis, a brand positioning statement was created along with the tagline, Strong Principles. Straight Answers. This bold, results-oriented tagline underscores the NBZ client experience. It underscores what they deliver. Clients expect and appreciate their principles and straightforward advice, giving clients what they need to succeed.

In addition to the brand positioning and tagline, Capstone Marketing provided all of the copy for NBZ’s new website,