This is a quote often-used by Robert J. Minkler, Jr., Managing Partner, Anders Minkler & Diehl LLP about the firm’s Marketing Director, Donna Erbs.  Donna was named the 2012 Marketer of the Year at the Association for Accounting Marketing Summit.  I had a Capstone Conversation with Donna when she shared her thoughts about the challenges of marketing CPA firms, the keys to her success, advice for partners and marketers, and how she earned her managing partner’s comment.  Read and listen to the Capstone Conversation.