Thank you to those who attended our session, “10 Marketing Tips for Small Firms on a Budget,” at 7:00 a.m. this morning at the AICPA Practitioners Symposium! Here are the tips that Mike Shost, CPA, Shost & Company, and I shared:
- Ensure client satisfaction.
- Determine cross-selling opportunities.
- Define your target markets.
- Work your network.
- Stay in front of clients, prospects, and referral sources.
- Don’t be afraid to ask for leads.
- Understand the power of public relations.
- Demonstrate your expertise through seminars.
- Embrace technology and electronic media.
- Have a plan.