Capstone Marketing Blog

Top Five Challenges to Hiring Salespeople

As CPA firms continue to hire salespeople/business developers it becomes increasingly important to utilize a process to ensure a successful hire. Go-to-Market Strategies recently e-mailed an article, “Overcoming the Top Five Challenges to Hiring Salespeople,” which is based on their research:

  1. Determining whether the candidate in front of you will translate into the star employee you’re looking for.
  2. Affording the talent you seek.
  3. Selling the opportunity.
  4. Differentiating between a Hunter and Farmer.
  5. Assessing a candidate’s “motivation.”

Read the entire article at