Capstone Marketing Blog

Elf Yourself

How many of you received an “Elf Yourself” e-mail during this past holiday season? I received four, one of which included me and my husband. Very funny.

OfficeMax’s holiday site allowed users to paste their own photos on the heads of four dancing elves and e-mail the results to friends and family. As reported in the February 15, 2008 issue of Marketing News, from its launch in mid-November to just days before Christmas, the site received more than 120 million vists during which more than 75 million elves were created at an average rate of 60 elves per second. Statistics weren’t given for or

What would be some options for the accounting marketing world? How about Let me hear from you!