Capstone Marketing Blog, Marketing

Are Marketers Saving the Accounting Profession?

Baker-RonI recently had the privilege of conducting a Capstone Conversation with Ron Baker, owner and founder of the VeraSage Institute and the voice of burying the billable hour and trashing the timesheet.

At the recent Winning Is Everything conference Ron made a comment about how marketers are saving the profession. Of course, his comment intrigued me and I needed to know more.

Read or listen to our Capstone Conversation and find out:

  • How marketers are saving the profession.
  • What the firms that are eliminating the timesheet have in common.
  • How marketers and business developers can play a role in a value pricing initiative for their firm.
  • How a different pricing model can impact the client experience.
  • Why value pricing is the most pressing issue in the accounting profession.