At the recent Winning Is Everything conference Ron made a comment about how marketers are saving the profession. Of course, his comment intrigued me and I needed to know more.
- How marketers are saving the profession.
- What the firms that are eliminating the timesheet have in common.
- How marketers and business developers can play a role in a value pricing initiative for their firm.
- How a different pricing model can impact the client experience.
- Why value pricing is the most pressing issue in the accounting profession.