For the third year in a row PwC was rated #1 on the Training Top 125 list. Next year the firm will join Deloitte and Ernst & Young in the Training Hall of Fame. While local CPA firms cannot rival the resources and training/learning budgets of the Big 4 there are lessons to be learned about how your firm can become a learning organization. Most importantly, align learning with your firm’s strategy. Tom Evans, PwC’s Chief Learning Officer, when asked about the future of learning at PwC, said, “… much of our investment will be in training that focuses on business acumen; pursuit management; effective client interactions and communication; and building high-value, trust-based relationships – in other words, training that is linked to enabling our partners, managers, and people to grow the business.”

Learn more by attending the Seven Keys CPA webinar, “Building a Learning Organization:The Keys to Becoming More Agile, Adaptable and Nimble for Competitive Success in 2011:”

November 11, 2010
1:00-2:00 p.m. Eastern
$89 per connection
Register today!

Competition is more fierce than ever. CPAs need to learn how to compete on value rather than price. How do you create a persuasive business proposal to help you win new business?

Get the answers by attending this Capstone Sales Series webinar, presented by Tom Sant. Tom is the author of the best-selling Persuasive Business Proposals and has been called “America’s foremost practitioner of proposal writing.” He was also named one of the top 10 sales trainers in the world by Selling Power magazine. In his session, he will explain and illustrate:

• The difference between information and persuasion.
• The seven vital questions you must answer to create a client-centered proposal.
• How to differentiate your services in a commoditized market.
• How to create a compelling value proposition.
• Effective ways to follow up your proposal to win the business.

For a preview of the wisdom Tom will share during this webinar check out the CPA Insider article Three Ways to Win More New Business.

Register for the Creating Persuasive Business Proposals webinar today!