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Jean Caragher: Welcome to the latest Capstone Conversation with Emily Burns, the e-Marketing and Communications Specialist at Freed Maxick & Battaglia CPAs in Buffalo, New York. Emily was awarded the 2011 Association for Accounting Marketing Rookie of the Year Award.
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Hello, this is Jean Caragher of Capstone Marketing. I’m delighted with today’s Capstone Conversation with Marsha Leest, who is the newest member of the Association for Accounting Marketing Hall of Fame.
Marsha is currently a consultant to the accounting profession. At the time of this award Marsha was the Acquisitions Editor for CCH, a Wolters Kluwer Business, and the consulting editor for CPA Practice Management Forum. She is a co-author of How to Manage Your Accounting Practice: Taking Your Firm From Chaos to Consensus, published by CCH, www.cchgroup.com. She is an accounting marketing friend from a long time ago. Marsha, congratulations on being inducted into the AAM Hall of Fame.
