Podcast

A Capstone Conversation With Marsha Leest

Marsha Leest, member of the Association for Accounting Marketing Hall of Fame.Hello, this is Jean Caragher of Capstone Marketing. I’m delighted with today’s Capstone Conversation with Marsha Leest, who is the newest member of the Association for Accounting Marketing Hall of Fame.  

Marsha is currently a consultant to the accounting profession.  At the time of this award Marsha was the Acquisitions Editor for CCH, a Wolters Kluwer Business, and the consulting editor for CPA Practice Management Forum.  She is a co-author of How to Manage Your Accounting Practice: Taking Your Firm From Chaos to Consensus, published by CCH, www.cchgroup.com.  She is an accounting marketing friend from a long time ago.  Marsha, congratulations on being inducted into the AAM Hall of Fame.

Continue reading

Podcast

A Capstone Conversation with Donna Erbs

Donna Erbs, Marketing Director of Anders Minkler & Diehl.Welcome!  This is Jean Caragher, President of Capstone Marketing.  I am extremely happy to be talking today with Donna Erbs, Marketing Director of Anders Minkler & Diehl, who was recently named Marketer of the Year at the 2012 Association for Accounting Marketing Conference.  This award is sponsored by CPA Practice Management Forum, published by CCH, a Wolters Kluwer business.
Continue reading