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Hello, this is Jean Caragher, President of Capstone Marketing.  It is my pleasure to be talking today with Brian Falony, who was inducted into the Association For Accounting Marketing Hall of Fame at AAM’s 2013 Summit.  Brian is a National Account Manager for BizActions.  In that role, he works with professional services firms across the United States to help them maximize the results of their electronic marketing programs.  Brian has over 20 years of experience in professional services marketing.  He has led the marketing functions for two of the top 50 CPA firms in the U.S. and he has also consulted with accounting firms in the United States and Europe on improving their marketing programs.  Brian, congratulations on being inducted into AAM’s Hall of Fame.  How does it feel?
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Hello, this is Jean Caragher, President of Capstone Marketing.  I am delighted to be talking today with my friend, Jayne Bates, CPA, Assistant Director of Marketing Development and Sales at Crowe Horwath LLP.  Jayne was inducted into the Association for Accounting Marketing Hall of Fame at the 2013 AAM Summit.  Jayne is a CPA turned marketer.  Jayne was a senior accountant at a local firm, Carter Belcourt & Atkinson.  In 1995, her role changed from accountant to Director of Marketing.  Carter Belcourt & Atkinson then was acquired by Crowe Horwath in 2007.  So, Jayne has been a marketing CPA for quite a while.  Jayne is a past president of the Association for Accounting Marketing.    She has served on many committees including those related to the conference and the Education Committee, and she’s currently a member of AAM’s Nominating Committee.  As a CPA, Jayne is also a member of the American Institute of CPAs and the Florida Institute of CPAs, and over the years, has been involved in many charitable and business organizations.  Jayne, congratulations on being inducted into AAM’s Hall of Fame.  How does it feel?

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