The Annual AICPA Accounting Firm Marketing Forum was held on January 15-16, 2009 in New York City. Walter Timoshenko, CMO, Weiser LLP and Sally Glick, CMO, Sobel & Company once again put together a fabulous program, this year focused on the theme of communication. Topics ranged from branding to collateral to events to crisis communications to social media to integrating all of these components.
I’ll be sharing what I learned over the next week. For now I thought it would be fun for you to hear about the best ideas from the perspective of the participants. Enjoy!