As a member of the National Speakers Association (NSA) for nearly 10 years, I am a speaker on accounting marketing who brings insightful knowledge to your audience through an informative, interactive and, yes, entertaining program.

Capstone Marketing Recent Speaking Engagements:

  • Abacus Worldwide webinar, “Client Retention: 4 Ways It Influences Firm Growth,” September 27, 2018
  • CPA Leadership Institute webinar, “Marketing – Team Members Can Find Their Sweet Spot and Avoid Fear of Marketing,” September 18, 2018
  • CPA Leadership Institute webinar, “Demystifying Marketing Planning: What It Means for You and Your Firm,” September 20, 2018
  • Association for Accounting Marketing, “AAM Career and Compensation Survey Results,” May 15, 2018
  • Association for Accounting Marketing and AICPA ENGAGE!, “How to Think Like a Partner: A Case Study,” June 15, 2017
  • CPAmerica, “Lead Generation for Accounting Firms,” June 12, 2017
  • The CPA Firm Management Association, “How to Create Your Firm’s Marketing Plan in Just 90 Days,” June 28, 2016
  • Thomson Reuters webinar, “How to Find Your Business Development ‘Sweet Spot,’” May 19, 2016
  • Alliott Group, “Marketing Plan Strategies,” January 29, 2016
  • Association for Accounting Administration, “The Truth Behind Winning Brands,” Webinar, August 18, 2015
  • Growth + Profitability Summit presented by Accounting Today, Panelist, November 3-4, 2014
  • CCH User Conference, “How Technology is Changing How CPAs Generate Leads,” October 27-28, 2014
  • AICPA Practitioners Symposium + TECH Conference, “Making Headway With Your Marketing and Sales Program,” June 9, 2014
  • AGN, “Using the Power of Inbound Marketing to Generate Leads Online,” September 10, 2013, webinar
  • Association for Accounting Marketing, “Create Your Firm Marketing Plan in Just 90 Days,” June 11, 2013
  • AICPA Practitioners Symposium Pre-Conference Session, “The SevenKeys CPA: Maximize firm profitability and position your firm for the future by leveraging the best practices of high-performing firms,” June 9, 2013
  • AICPA PCPS Medium Firm Networking Group, “Exceptional Client Service,” October 25, 2012
  • AAM High! Series, “Using Targeted Research To Bolster Your Firm’s Marketing Program,” September 6, 2012
  • PKF North American Network, “Momentous Marketing for Your Manufacturing & Distribution Niche,” November 15, 2011
  • AICPA Practitioners Symposium, “Client Retention Strategies Every Firm Can Use,” June 14, 2011

1990-2010 Speaking Engagements

Jean Caragher One Sheet

 

Jean Caragher speaker accounting marketing