Launched in May 2004 Tauber & Balser, P.C.’s brand incorporates a new logo, tagline “The Team You Can Count On”, promotional folder and brochures, website, and communications system. The key attributes of the brand are teamwork, knowledge, experience, and the ability to solve clients’ problems.

This initiative won two AAM-MAA awards in 2005 from the Association for Accounting Marketing: Corporate Identity Package and Logo Redesign for firms under 75 professionals.