The new BowenPhillips tagline was chosen to demonstrate to clients that as advisors they will guide them with The Better Idea to solve problems, the “aha” moment if you will—as well as sound advice to help them keep as much of their resources as possible. Even though the tagline states characteristics of the firm, in the end these characteristics are all about how the client is benefited.
The logomark is green—not the expected forest green, but a green that is fresh and alive, and that has more energy. Green in itself represents growth, harmony, safety and, of course, money. It is also the most restful color to the human eye. The logomark icon points upward to indicate optimism, growth and success.
We designed the logo, wrote the tagline and produced the website.