Leadership

The Inspiring Leader

Leadership is a hot topic these days and is one of the Seven Keys to Successful CPA Firm Management. I attended a webinar today sponsored by Soundview Executive Book Summaries about “Unlocking the Secrets of How Extraordinary Leaders Motivate.” The speakers were the co-authors of The Inspiring Leader, John Zenger, Joseph Folkman and Scott Edinger.

Their research shows that inspiration is the most powerful of all leadership competencies. It is the best predictor of overall ratings of leadership effectiveness by direct reports, peers and managers. It is the quality most valued by employees. Inspiration is also the factor most correlated with employee commitment and satisfaction. And, the impact of inspiring and motivating others is consistent across different kinds of organizations and within different cultures.

During the webinar I asked, “How can inspiring leaders be held accountable?” The presenters offered this feedback:

  1. Evaluate the leader’s performance on achieving his business objectives.
  2. Evaluate how people respond, which can be measured by employee retention, commitment, engagement, and their willingness to go the extra mile.
  3. Keep in mind that there are different ways to inspire. For example, enthusiasts are known for their pep talks, experts inspire using knowledge, and enhancers inspire by building relationships.

Here are a few more valuable tips:

  1. The ability to inspire doesn’t require a big title.
  2. Align your firm’s goals with the objectives of your people. People love their work when they feel that they are making a difference. People want to make a contribution and do something important.
  3. Find innovative ways to communicate. E-mail is impersonal. Face time is critical even if the amount of time needs to be reduced due to the economy or other factors.

What I’ve learned so far is that all of us have the opportunity to be inspiring leaders. The difference is that some of us take advantage of the opportunities while others just think about it.

 

Capstone Marketing Blog

LinkedIn: 7 Secrets for Populating Your Connections

I attended the American Marketing Association Hampton Roads Chapter luncheon today, “Lost on LinkedIn?,” featuring author, speaker, consultant and radio host Mark Amtower. Mark’s LinkedIn profile includes 500+ connections and 200+ recommendations. He is a member of 30+ LinkedIn groups, starting a few himself. So, he knows what he’s talking about.

In the featured video Mark explains why CPAs should be LinkedIn and recommends the amount of time that should be spent managing your LinkedIn profile. Here are the Seven Secrets for Populating Your LinkedIn Connections from Mark’s presentation:

  1. Your current contacts.
  2. Those connected to your connections.
  3. Those in pertinent groups.
  4. Those who answer Q&A.
  5. Those viewing your profile. (This requires a paid LinkedIn membership. Mark’s advice: If you opt for a paid membership choose the least expensive one.)
  6. Those “you may know.”
  7. Invite key connections from other social networks.
  8. Bonus: Look up those you read about in trade publications and see if they are in your “network.”

What I’ve learned so far is that social media is changing our marketing world. Explore how social media tools like LinkedIn can support your marketing plan.