Capstone Marketing Blog, Change

Cloud, Mobile Top Technologies Driving Change

Cloud and mobile top the list of emerging technologies transforming the tax and accounting profession, according to the 2012 CCH Technology Survey, an independent nationwide survey of more than 400 accounting professionals, conducted by ORC International for CCH, a Wolters Kluwer business.

Wolters Kluwer Tax & Accounting CEO Kevin Robert discussed the findings in a keynote address to more than 1,200 professionals at the CCH Connections User Conference in San Diego.

“We’re now at a point where all the benefits that have been talked about from emerging technologies are here – firms using these technologies today are seeing tremendous benefits in productivity and the value they can deliver to clients,” said Robert.

According to professionals surveyed, improved client service is the driving force behind their adoption of these emerging technologies, along with improved productivity and profitability. Firms also report that they still face challenges in leveraging technology effectively, despite its importance to their success. Specifically, survey findings include:

  • The majority of firms (64 percent) said that when making decisions to invest in new technology, their top consideration is if it will enhance client service;
  • Improved client service is also the top benefit firms say they realize from supporting a mobile workforce, and leveraging social media;
  • In addition to cloud and mobile, social media and Big Data are emerging technologies the majority of firms identified as having a future impact on the profession; and
  • Two-thirds of firms say leveraging technology is important to their success; yet 87 percent report they can do it more effectively; and fewer than 15 percent were very confident in their ability to understand and manage emerging technologies.

To download the survey white paper, CCH Technology Survey – Technology in Accounting: Then, Now and Next, visit CCHGroup.com/TechnologySurvey.

Capstone Marketing Blog, Client Satisfaction

12 Questions to Ask Your Clients Right Now

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Now until the end of the year is an excellent time for CPAs to meet with clients, not only to discuss tax planning but to talk about other important issues.  Here are 12 Questions to Ask Your Clients Right Now:

  • What are your priorities/goals for next year?
  • What is required to achieve these goals?
  • What challenges do you predict for your business over the next 3-5 years?
  • What are your growth plans?
  • Do you expect any significant changes in your income in the next five years?
  • Do you have any financial or tax needs that are not being met by the services we are currently providing?
  • At what age do you plan to retire? Have you identified your successor?
  • When is the last time you reviewed your will?
  • In what ways can your company increase revenue/sales?
  • Do you have any financial concerns?
  • How satisfied are you with our service? In what areas can we improve?
  • What is the most important contribution that we can make to you and your company?