I am an avid tennis fan. At this time of year I love to watch the US Open. I enjoy the competition, the surprises (have you heard about Melanie Oudin?), and the stories behind each player.
John McEnroe is the best tennis commentator ever. He’s smart, funny, insightful and self-deprecating. So, I suppose it’s unfair to compare other commentators with his experience. However, ESPN2: Martina Navratilova and Jimmy Connors need help! Don’t get me wrong. They are two of the best tennis players of all time. Both are members of the International Tennis Hall of Fame. Yet, as commentators they are monotone and boring. There isn’t any camaraderie between them.
What I’ve learned so far is to focus on your strengths. Conduct a personal SWOT analysis (strengths, weaknesses, opportunities, threats). Determine those skills that need further training and nurturing. Create a personal marketing plan to track the status of your goals. Find a mentor. This will be the difference between scoring an ace or a double fault!
Marketing & Business Development Webinar
The Seven Keys to Successful CPA Firm Management webinar series continues on September 16, 1:00-2:00 p.m. Eastern with Marketing & Business Development. Attend this webinar and learn:
- The economy’s impact on marketing programs and budgets
- How marketing matters in client retention
- When is social media right for your firm?
- Conduct a reality check on your marketing program
- Firing clients: More important than ever
Special Offer! Attend both the Marketing & Business Development and Client Satisfaction (October 7) webinars for one low price of $125! Each separate webinar is $79.
The Client Satisfaction webinar features:
- The hidden landmine of your marketing program
- How to reduce fee resistance
- How to empower your team to satisfy clients
- Why CPA firms lose clients
- How client satisfaction can differentiate your firm
The Seven Keys to Successful CPA Firm Management is based on research conducted by Capstone Marketing and Bay Street Group LLC over the past year including thousands of survey responses and interviews with leading authorities.
If you’d like to learn more about our findings, you can click here to download the 12-page PDF, “The Seven Keys to Success in CPA Firm Management.” (No charge, no obligation.)