Capstone Marketing Blog

Selling to the C Suite

The Capstone Sales Series continues on Wednesday, October 6, 2010, with Selling to the C Suite presented by Steve Bistritz, President, SellXL, and co-author of Selling to the C Suite. Attend this webinar and learn:

· How to understand what executives want.
· How to gain access to the right executives.
· Which sales techniques CEOs find most effective.
· How to use the face time with the prospect to your advantage.

Register today! The webinars will be held from 12:00-1:15 p.m. Eastern. The cost is $89 each, or use Coupon Code 15OFF to receive a 15% discount for the remaining two programs.

October 27, 2010 – Creating Persuasive Business Proposals
Presented by Tom Sant, Hyde Park Partners
Tom is the author of the best-selling Persuasive Business Proposals and has been called “America’s foremost practitioner of proposal writing.” He was also named one of the top 10 sales trainers in the world by Selling Power magazine. In his session, he will explain and illustrate:

  • The difference between information and persuasion.
  • The seven vital questions you must answer to create a client-centered proposal.
  • How to differentiate your services in a commoditized market.
  • How to create a compelling value proposition.
  • Effective ways to follow up your proposal to win the business.

Register today! The webinars will be held from 12:00-1:15 p.m. Eastern. The cost is $89 each, or use Coupon Code 15OFF to receive a 15% discount for the remaining two programs.

Capstone Marketing Blog

Katie Tolin: 2010 Marketer of the Year

Katie Tolin, marketing director for Rea & Associates, Inc., in New Philadelphia, Ohio, was honored as the 2010 Marketer of the Year at the Association for Accounting Marketing Annual Summit held in June 2010. The award is sponsored by CPA Practice Management Forum, a newsletter focusing exclusively on successful marketing strategies within CPA firms.

What does Katie think is the greatest challenge in marketing CPA firms? What is her prediction for accounting marketing for the next five years? What factors/skills enable accounting marketers to be successful? And, what is her best piece of advice for managing partners? Click here to listen to Capstone Marketing‘s interview.