Capstone Marketing Blog

4 Keys to Winning Today’s Competitive Battle

At your firm, who’s the chief change officer?
By Jean Caragher and Rick Telberg
Organizations with strong learning cultures have 37 percent greater employee productivity, are 32 percent more likely to be first to market and are 17 percent more likely to be market leaders in their segment, according to Bersin & Associates’ 2010 study High Impact Learning Culture. The same research shows that most companies do not understand this area well, despite the opportunity to drive tremendous performance improvements with almost no additional expense.

Among accounting firms, less than 1 in 4 CPAs say they get the training they need, according research conducted for the Seven Keys to Successful CPA Firm Management.
Capstone Marketing Blog

Discount for 2011 Practitioners Symposium & TECH+ Conference

What I’ve learned so far is that networking with peers is an excellent opportunity to learn and share resources. I am pleased to offer you the discount code TAC to receive $100 off registration to this year’s Practitioners Symposium & TECH+ Conference, June 13-15, at the Aria in Las Vegas.

While you’re there check out Session #55 on Tuesday, June 14, 2:00-3:15 p.m. I will be presenting, “Client Retention Strategies Every Firm Can Use.” Based upon research conducted for The SevenKeys to Successful CPA Firm Management and real life experiences this session will focus on:

  • How clients choose
  • Why clients change CPA firms
  • How extraordinary client service can pay off in client retention
  • Practical initiatives that you can execute to contribute towards client retention
  • What you can learn from client service superstars
  • How to build a winning client retention program at your firm

Register today at www.cpa2biz.com/pstech or call 888-777-7077.

See you in Vegas!