Gilliam Coble & Moser, LLP and Apple, Bell, Johnson & Co., P.A. – two firms located in Burlington, NC – merged effective January 3, 2020 and operate under the new name of Gilliam Bell Moser LLP. A new brand was created for the combined firm.
The foundation of the firm’s new brand is access: having an open door, a welcoming attitude, and an empathetic approach. Their tagline, “we hear you,” underscores their commitment to truly listening, understanding their clients’ needs so that they can guide them toward the intended results. Their aim is to always put their clients first and make sure they are heard — not only by paying close attention to what clients say, but also by asking the right questions so that they can discern their ultimate goals.
Supporting Gilliam Bell Moser LLP’s brand focus, the logo mark suggests an audio speaker, symbolizing active, two-way communication between the firm and their clients. The bold red color will help differentiate the firm. The firm name in lower case is another way to communicate access.
A full set of communications materials were created including letterhead, envelopes, business cards, note cards, folders, and social media images.