Do you need more “at bats” with new business prospects?

Do you wish you had more time for new business development?

Inbound marketing is the answer to your dilemma.

Did you know:
• 83 percent of business-to-business (B2B) buyers find the companies they make purchases with online
• 65 percent of B2B buyers become aware of brands/companies via search engines

Inbound marketing, often referred to as content marketing, is how you get prospects to find you online, generate leads, and nurture new business prospects.

Two of the top reasons why prospects select a CPA firm is “specific understanding of my business” and “specific understanding of my industry.”* Inbound marketing is an opportunity for you to create content, e.g., eBooks, whitepapers, articles, blog posts, eNewsletters, podcasts, and webinars, to demonstrate your understanding of your clients’ industries and businesses. When your prospects search for CPAs with this knowledge they will find you!

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* Bay Street Group/CPA Trendlines survey conducted in conjunction with the SevenKeys to Successful CPA Firm Management

Inbound marketing

As a HubSpot Certified Partner Capstone Marketing can help you attract, convert, close, and delight new clients using the HubSpot Inbound Marketing Methodology:

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Capstone Marketing’s inbound marketing services include:

  • Campaign analysis and reports
  • Email marketing
  • Landing pages
  • Database development consulting and assistance
  • Inbound marketing campaigns for lead generation
  • HubSpot consulting
  • Search engine optimization
  • Social media campaigns
  • Social media setup
  • Website design and refresh
  • Writing: articles, blog posts, eBooks, whitepapers, websites

Contact Capstone Marketing for more information about how to add inbound marketing to your firm’s marketing program.

Published articles regarding inbound marketing

October 2013 – The Five Crucial Questions to Ask about Inbound Marketing, CPA Practice Management Forum – Inbound marketing is a methodology that helps CPA firms get found online, generate leads, and nurture new business. Read this article for the answers to five crucial questions CPAs and marketers should ask before getting started.