Wall, Einhorm & Chernitzer, PC

Branding Examples

In reflecting on their corporate personality after 20 years in business, this firm found that compared to their competition they were stale, indicating a strong need to differentiate themselves and refresh their look. Market research was conducted with employees, clients and referral sources, and this feedback indicated that the firm actually was considered superior to other accounting firms in trust, knowledge, personal touch, and responsiveness.

We created a new logo, tagline and brochures which represented the firm and its brand positioning, revolving around three qualities that clients experience when working with Wall, Einhorn & Chernitzer, PC: trust, talent and teamwork. These nouns also describe what they expect from each other as a dedicated team serving their clients.